The Challenges And Opportunities of Tourism Development Essay

The Challenges And Opportunities of Tourism Development - Essay Example it relates to tourism development in areas of spiritual travel, community tourism, and the role of the marketing function to improve regionalised tourism attractiveness and economic sustainability. Opportunities and challenges in tourism development In order to create a quality and effective tourism model, stakeholders involved in the tourism development process must consider long-term sustainability as compared to the Destination Life Cycle Model proposed by Butler (1980), a model maintaining six stages that illustrate growth and eventual decline as related to a specific tourism destination or travel concept. Figure 1: Butler’s (1980) Destination Life Cycle Model Source: Butler (1980) As illustrated by Figure 1, stakeholders involved in tourism development must consider that without maintenance to existing tourism models or without effective marketing prowess, a tourism destination will eventually lose its appeal to multiple traveller demographics. In order to create efficacy within a specific tourism model, planners must consider existing market trends and make projections about future resource procurement and strategy development to extend the life cycle of the tourist destination. Globally, market trends indicate that experienced travellers, as one relevant example, are looking for new, off-the-beaten-path vacation destinations that is leading to considerable growth in ethnic and rural tourism (GIPC 2008). The Destination Life Cycle serves as an appropriate template to measure sustainability of a development strategy, taking into consideration existing market conditions and influences, to make stakeholder-relevant improvements to service quality, environmental biodiversity, or even tangible tourism infrastructure development. There are multiple opportunities... This paper stresses that the five case studies involving Brazil, China, Iran, Tuvalu and India clearly illustrate the complexities and opportunities for ensuring efficacy in a tourism development model. The influence of economic policy and oversight in providing government-sponsored opportunities for economic growth for multiple service providers is significant when attempting to build long-term sustainability. This report makes a conclusion that failure to recognise more than simply the tangible infrastructure in tourism development limits the competitive advantages of a host destination and can actually shorten the life cycle of the region by negating diversity, cultural sensitivity, and flexibility necessary to gain positive market assessment of the tourism experience. Successful tourism development blends quantitative analyses with qualitative knowledge of market preferences and cultural relevancy and then utilising consultation with important stakeholders along the entire tourism value chain in order to achieve long-term results and sustainability for the existing tourism service model. It is only through engagement with critical stakeholders ranging from government to the local tourism support agents in the host community that a successful tourism development model can be constructed and implemented.

International business Essay Example | Topics and Well Written Essays - 1500 words - 8

International business - Essay Example For example it was the company that dictated for the international market, what it needed to buy from Apple. Again, the international market did not have much choice in becoming the first users to new types of products. That is, Apple used the international market of offload most of its older products so that it could make way for new products to be introduced into the American market (Robertson, 2011). With the coming of Steve Jobs however, this approach changed as the international market was actually put at the centre of the company’s inventions and innovations. That is, instead of giving the international market what the company wanted to offer, there was enough research to know and understand the needs of the international market together with what the American market wanted. This way, the inventions that were made such as the iPod were made to meet the international demands. It is not surprising that with Steve Jobs at Apple, the company could now boast of a global marke t, where it is reported that nearly twice as many people outside the U.S were employed when the iPod was invested as those employed in the U.S (Freeland, 2011). In essence, the company positioned itself to take advantage of globalization. Once the global positioning was guaranteed through the approach to innovation which was research-led, Apple started developing very quickly. More to the company’s own approach to innovation was the technology based platform that Apple was offered as part of globalization to enhance its business growth. For example Bhagwati (2004) reported that the advent of electronic commerce (e-commerce) peaked around the early 2000s, making it easier for the company to be connected to the international market through the internet. As the elements of e-commerce provide, the company did not necessarily have to have a lot of offices across the globe before it could sell to the international market. Rather, a